Here’s a newsflash: the firearms business has been pretty good the last 18 months or so. But good as it’s been, if you’re on the manufacturing side of the business, deciding when to add capacity can be difficult. And risky.
Adding fixed costs during a time of high sales revenue can mean trouble when demand recedes back to “normal,” if there is such a thing any more. But if you build products that are as well-regarded and popular as Henry Repeating Arms’ rifles and shotguns, that eliminates some of the risk and makes the decision to expand easier.
Hence Henry’s announcement today that they’re adding to their Wisconsin manufacturing capacity with a new 84,000 square foot facility . . .
To accommodate the strong demand for a growing product lineup, Henry Repeating Arms, one of the country’s leading firearms manufacturers, is expanding its operations with an 84,000sf building on 13.5 acres in Ladysmith, Wisconsin. Strategically located less than an hour away from the company’s 140,000sf headquarters in Rice Lake, Wisconsin, the new facility will employ over 100 people in the Rusk County area within three years.
The new property gives the company a total of 350,000sf of manufacturing space with over 600 employees to support its “Made in America, Or Not Made at All” mantra. The facility will initially be machining parts for the company’s lineup of more than 200 models of rifles and shotguns. The additional Ladysmith acreage also allows for future expansion.
“Staking our flag at a new facility is the beginning of another exciting chapter in our company’s history, and we are wasting no time prepping the building for our machines,” said Andy Wickstrom, President of Henry Repeating Arms. Wickstrom continued, “We thank the state of Wisconsin and Rusk County officials for keeping the door open for us, and we look forward to adding members of another great Wisconsin community to our family.”
“We’re excited to see Henry Repeating Arms make a commitment to Ladysmith, WI and Rusk County. They are an employer we are eager to see grow in our community for years to come,” added Andy Albarado, Rusk County Economic Development.
Henry firearms are purchasable only through a licensed firearms dealer. For more information about Henry Repeating Arms and its products, visit henryusa.com or call 866-200-2354.
