I’m a recent convert to All Things Mac. From the PR emanating out of Cupertino, you might think that Macficiandoes are all sunshine, sweetness and light, who all join hands for the morning groupthink and Shambala sing-along. Um…not so much. Perception, meet (a nasty dose of) reality, at least in San Diego. The NBC affiliate reports that one robber is dead and two are under arrest at the Apple Store at Otay Ranch Town Center after an early morning smash-n-grab went awry.

Seems Apple is serious about security, and not just on the Interwebz. Security guards at Apple stores carry real guns, and apparently know how to use them. One would-be robber was shot dead, and the other two were apprehended near the scene by police. The botched robbery occurred just before the store opened this morning. The store manager was already at work when three suspects smashed the glass doors at the front of the store and were confronted by the store’s security guard. The guard began firing when one of the suspects produced a handgun.

Also of interest: apparently, over 40 rounds were exchanged by the robbers and the security guard. No info (yet) on how many came from the security guard’s gun, nor how many of the three perps were armed.

Of course, any time you have brick-n-mortar commerce, the risk of robbery exists. And I’m happy that Apple elects to defend their stores and not just roll over and take it like so many retail operations do nowadays. And it’s a measure of how much Apple products are worth on the five-finger-discount market. But it will be interesting to see the reaction of the press to what happened today at one of the stores run by a company that is so closely aligned with the values of the touchy-feely crowd.

As a parenthetical note of interest, this entire post was written and posted from my iPad 2.

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18 COMMENTS

    • Bitch, bitch, bitch. But now the world knows my dirty little secret. I can’t spell my way out of a wet paper sack. Somewhat like an electronic Blanche DuBois, I’ve always been accustomed to the kindness of spell check. Only for some reason, it wasn’t working in the WordPress editor when I wrote the piece at Barnes & Noble. No idea why. But it’s really tricky to touch-type on a keyboard you can’t touch without triggering a keystroke. Home keys? Fergettabouttit.

  2. “As a parenthetical note of interest, this entire post was written and posted from my iPad 2.”

    And it shows. Those virtual keyboards can be, well, difficult to master. Proofreading is your friend.

  3. I was afraid the article was going to be about Mac being anti-gun, I’m happy I was wrong. Its always good to know that a business is open to effective theft response.

  4. The guard helped the dead badguy end his life of crime permanently, but I hope that apple pays for some range time for the guard because he only killed one out of three.

  5. Hell hath no fury like a one-nutted hipster greed maven who sees some profit slipping through his grasp.

    Used to be a mac guy, no more. No apple products at all, ever.

  7. I was looking forward to posted pictures of something from say Powder Springs, GA or Lingville, TX … You know, the ORIGINAL Mac OS >:-)

  8. Also of interest: apparently, over 40 rounds were exchanged by the robbers and the security guard.

    40 “bullets”?!? That’s racist! For some reason.

    • Disclaimer-

      I don’t know what the race of the guards or the robbers is, but based on the known fact that 40 “cartridges” were expended I know there was racism in there somewhere.

  9. “Hell hath no fury like a one-nutted hipster greed maven who sees some profit slipping through his grasp.”

    Mock Apple.

    Burglars beware, mess with the best and die like the rest. 🙂

  10. I wonder what Apple’s policy is on employees with carry permits. Are they allowed to carry on the job, or is the merchandise worth more than employee lives?

  11. Interesting. . Cali has that ban on standard capacity magazines, so I wonder if the guard had to reload.

  12. Y’all thought that the logo represented a bite out of the Apple, when actually it was nicked by a .45.

    • The store has been burgled 3 times in 8 months? At least management is accustomed to all the paperwork now.

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