Home Business The New ‘Easy’: Black Rifle Coffee’s ISIS Button

The New ‘Easy’: Black Rifle Coffee’s ISIS Button

April 4, 2017

The folks at Black Rifle Coffee Company do more than just coffee and neat coffee mugs. When Starbucks recently pledged to hire 10,000 refugees, BRCC matched that pledge. Only instead of hiring refugees, the gun-centric coffee company pledged to hire 10,000 veterans. Now, they’re working on a new product: The ISIS Button.

Staples had their “Easy” Button. Black Rifle Coffee Company wants to be known by their ISIS button. Enjoy.

25 COMMENTS

Holdfast April 4, 2017 At 21:06

BRCC is a fantastic company. They make great coffee. They are Veteran Owned, Support the Troops and are 2A friendly. They also have fantastic marketing.

I’ve been buying coffee from them since they started. I encourage everyone else to buy their products.
Gov. William J Le Petomane April 4, 2017 At 21:12

Sounds like a nickname for the giggle switch.
- Michael in GA April 5, 2017 At 07:44
  
  ISIS stands for
  I Shoot I Shoot
strych9 April 4, 2017 At 21:15

“It’s like Marco Polo but a lot more dangerous.”

Mat Best cracks my shit up. Also, BRC makes some damn fine coffee. My wife loves the stuff.
- Pwrserge April 4, 2017 At 21:21
  
  The goat sound in the background was a nice touch.
  - strych9 April 4, 2017 At 21:31
    
    Indeed.
    
    I love the way he barely even looks, gets grossed out, just kinda sticks his rifle around the corner, fires and says “We’ll get back to that” as he basically hustles the camera guy back away from the whole situation.
    - ComfortablyNumb April 5, 2017 At 10:32
      
      Great thinking by the Marines, hunting over bait like that. I hear it works pretty well on whitetails too.
Omer Baker April 4, 2017 At 21:28

That was definitely not safe for work.
- Scoutino April 5, 2017 At 22:04
  
  For work? You mean the place where they pay you to …work? (As opposed to “watch funny videos”) ?
Mike Betts April 4, 2017 At 21:37

My liking for Black Rifle Coffee just increased exponentially. Think I need to order some more Just Black.
Chito April 4, 2017 At 21:40

Lame.
- The Gray Poseur April 4, 2017 At 22:06
  
  Lame my ass. Crazy funny.
Rational April 4, 2017 At 22:02

And The Academy Award for Best Original Short goes to….somebody else. Still amusing however.
jwm April 4, 2017 At 22:19

I like starbucks hot chocolate. But I guess I don’t need it.
YAR0892 April 4, 2017 At 22:30

I need this in my life. This would make Drill SO much more interesting and fun.
FB April 4, 2017 At 22:54

I pledge not to purchase Starbucks products!
Alexander B. April 4, 2017 At 23:52

Okay..?
IN Dave April 5, 2017 At 02:31

Okay, I don’t typically drink coffee, but after seeing this I kind of want to. At the very least I need to buy something from these guys to support them.
Daniel in SC April 5, 2017 At 04:48

They also have a short company, whiskey company and a pretty good podcast…the community they have behind them are some of the best people on this earth.
Slick April 5, 2017 At 05:03

I’m guessing RF has gotten over his whole “muh homophobia” with BRCC.

Good. Excellent coffee, excellent people.
Tom in Oregon April 5, 2017 At 08:00

I had a feeling, so I saved watching this till first thing in the morning.
Great morning laugh!
Steven April 5, 2017 At 08:15

It was awesome though a NSFW warning world have been appropriate
- TStew April 5, 2017 At 11:56
  
  With that screen capture of dude holding an AR with some ISIS in the background and the title of “ISIS Button” did you really need the warning…?
  
  Hell, I shared it at work (though admit I work with some sick, like-minded individuals.)
BWGRP April 5, 2017 At 08:16

That is funny. I am going to have to look into this company. Just a little dark humor.
Eric April 7, 2017 At 16:36

I just had a few cups of AK47 this morning! if you haven’t tried it yet, you need to. This is some of the best coffee you can find on the market right now.