We still think Marty Daniel’s Super Bowl ad submission was a crazy-good bit of gonzo marketing. As in he had to know that the NFL would sooner air a NAMBLA recruitment commercial than a spot advocating armed self defense by a company that specializes in turning out scary black rifles. Roger Goodell would rather stick knitting needles in his ears than listen to all the inevitable finger-wagging denunciations from scolds like little Bobby Costas. But whatever. The NRA’s obviously figures Super Bowl weekend is as good a time as any to jump on the pile. Again.

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59 COMMENTS

  3. Marty Daniel must be one hell of a great marketer. Entering the 2014 SHOT Show, everywhere you looked there were billboards for Daniel Defense, and reminders were posted throughout the Show. I’m sure that, whether or not the Daniel Defense TV spot ever showed up on the SuperBowl, the calculated PR effect was significant.

    • At the 2011 NRA conference DD was downstairs with the jerky booths and the annoying guys selling cheap stun guns. Interesting that they stepped up.

  4. Wayne L Pierre and his ilk have hijacked the NRA I joined 40 years ago, made themselves very rich and back every far right idea most of which are unrelated to the 2nd Amendment. The NRA has become a bee hive of dark political operations.

    • You know it’s a single issue lobby. They only back 2nd amendment issues. Please cite these other issue you claim. 40 years ago the NRA was an unorganized training group that dabbled in lobbying. Today it’s a lobbying machine with more than 26 full time lobbyists.

    • Well Jimmy Jr., not to worry; I’m certain nary a word will be mentioned on any of your favorite antigun MSM networks about an NRA call out over discriminatory NFL practices toward any 2A related commercial spot submission that might profile guns in a favorable light during the Super Bowl!

      You can go back to your hating hideaway and pontificate with your anti NRA buddies.

    • He is stating the truth. Obviously, if WLP is making $1,000,000 a year plus perks…it is all about the money. The NRA received probably $50,000,000 this year from everyone’s round up and such. What have they done? Absolutely fatten their pockets.

      • @ Shawn, the NRA killed every antigun law that your buddy in the White House tried to ram down our throats. I’m thinking that the NRA deserves more money.

        Oh, wait. In your version of America, money is bad.

        • Correction:

          The NRA was a leading rallying banner which spurred its members as well as the members of other pro2A orgs and unaffiliated gun owners to pressure their representatives to not vote for all that crappy legislation.

          DO NOT adopt the civilian disarmament movement’s language and rhetoric. Doing so, validates it. In this case, it incorrectly vilifies the NRA as the sole and tiny entity with a disproportionately large influence in D.C.

          Yes, the NRA is effective. Yes, the NRA is needed. But don’t let, for an instance, the other side entrench a mindset in the collective public consciousness that would lead to harm the NRA. Because if the NRA falls, GOA, NAGR, SAF, GRAA, etc will be next.

          • it incorrectly vilifies the NRA as the sole and tiny entity with a disproportionately large influence in D.C.

            DrVino, I’m sure that the NRA would be thrilled to be so “vilified.”

          • Another opinion- the NRA is only one of several regional and national pro 2A orgs. You dont have to agree with every single thing the NRA does but you can’t argue with success overall. If you happen to sign up for news alerts and updates on state legislation you will find that the NRA is the ONLY org with people in every state house. Thats pretty good organization and SA, right there, as leverage.

            And we need that, being the contentious cantankerous borderline OCD types we attract on the fringes, not to mention the loony left trolls seeking attention from time to time- we can easily be misled into circular firing squads of our own making…

            Hey, whats the best caliber again?
            Best survival rifle?
            Best reloading powder…

            and on and on.

            Lets agree on what we can agree on, and go crush the anti’s with those facts. Thats working, over and over.
            They’ve had us beat in organization for years, but we have the Truth.
            And that scares them, because survey after survey shows the Truth wins out.

            Press ON!

      • Why do you come here Shawn old boy? Don’t you have a life-sized poster of Obama you could make out with?

    • 40 years ago the NRA was pretty much uselsss and only supported things related to hunting…but okay

    • Aside from everyone else’s comments, which are on target, Wayne was first hired by the NRA in 1977. So, you and he joined at basically the same time. Maybe you’re the one who attempted, and failed, to hijack the NRA? Sounds like sour grapes.

    • How a Liberal feels about something is impervious to logic.

      Liberal opinions and positions are based on emotions, not facts or logic, and they “reason” backwards from their emotional response in order to shore up their political position. It is a complete waste of time to attempt to use logic to change a Liberal’s opinion of anything. You cannot “logic” someone out of a position they did not arrive at through logic in the first place, and conservative logic is by default “wrong” at any rate.

      (Not mine – a quote lifted from the Internet)

  5. But it is okay to air commercials for modern warfare or call of duty, or grand theft auto, including snippets of violence and the weapons being used…double standard.

    • I look at fox.com often; they are at best neutral on 2A and gun issues, and at times I find myself wondering if they sometimes lean anti and hop on the hysteria bandwagon to look “balanced”.

      I wouldn’t count Fox as pro-gun by any means.

  9. I bet the guys and Daniel Defense are as happy as a clam about this. They don’t have to actually pay for the air time of their commercial, and instead of a single ad during the superbowl, they get NATIONAL NEWS COVERAGE FOR BEING REJECTED.

  11. The Georgia senator needs to go back to school. the NFL did not violate either the First or the Second Amendments. The NFL is not a governmental entity; the BOR is a restriction on the power of the government, not of private individuals.

    • According to libertarians, the BOR is a restriction on the power of the government, not of individuals’ privates.

    • Yes, they sound foolish when they talk about the nfl or fox violating their rights. No one has a right to make the nfl or fox play an ad. Neither of those two entities has the ability to pass a law restricting anyone’s right to free speech. They could’ve benefited from getting some input from a focus group before releasing this video.

      • NOT TRUE!! NOBODY – private or otherwise- has a RIGHT to violate anyone’s CIVIL RIGHTS! The 2nd Amendment: a CIVIL right – NOT a govt-granted ‘privilege’! Try BLOCKING an AD about SLAVERY. RESPECT ‘CIVIL’ [GOD- GIVEN] RIGHTS – or be subject to DOJ Penalties; Public abandonment of ur business. We have CLEAR DOUBLE-STANDARDS in this country – which r intolerable. Im FED UP. R U?

  12. They’ve gotten more exposure through this controversy than they would have through aired commercials during the Super Bowl. I’m thinking this isn’t about Daniel anymore, but about … I dunno, something else.

  14. Meh, this isn’t the battle to pick. The corporation can stipulate whatever they want for their ad sales. The NFL motive could easily be anti-controversy rather than anti-gun (that said, f*ck the NFL). Also, the DD ad isn’t about gun rights, it’s about getting people to buy DD by exploiting people’s strong emotions about family and danger and veterans. I was kind of turned off by it when I first saw it. A good gun ad shows me why the hardware is great and stays out of my emotional business (that said, DD is good stuff).

    -D

    • You must be a Vulcan or something.

      An ad that stays out of people’s emotional business is an ad that fails. When it comes to buying stuff, it’s all about emotion. Watch the Budweiser commercial and you’ll know what I’m talking about.

  16. To the whiners and haters –

    If the NRA has completely failed as a pro-gun organization, why does each and every anti-gun group unfailingly attack them?

    Think about it.

  17. Really? We are still pretending DD was going to actually pay Super Bowl ad costs to run this ad? Even if the nfl called their bluff and let them run the ad DD was never going to have a Super Bowl ad.

  18. There seems to be an issue with the video on this article, the audio auto-plays after a few minutes sitting idle, but the video itself does not play, and apparently there is no way to shut it off other than closing the page. I’m using Chrome on a Windows 7 box.

  19. Was it me or did almost every show that Fox advertised on the SB have a gun in it. God forbid they have a gun company advertise. Just sayin.

  22. While I don’t agree with the reason the NFL refused to air the ad, and I’ve got nothing against Daniel Defense’s products, as a consumer I found the ad to be atrocious.

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