Firearm Industry Advertising Hasn’t Caused Americans to Buy Guns in Record Numbers, THIS Has

A new study on 2021 homicide trends released by the Council on Criminal Justice found an additional 5 percent rise in homicides (on the heels of a 30 percent increase in 2020) in 22 major American cities. Los Angeles, Louisville, and Washington, D.C., among others, saw homicides increase by more than 10 percent. Activists, leading media, and … Read more

Pro Tip: Don’t Take Self-Defense Advice From the L.A. Times

By Larry Keane Californians had a decision to make as they endure a two-year span of increased criminal violence, pushes to throttle law enforcement’s ability to protect communities and prosecutors going soft on criminals. They could choose to lawfully purchase a firearm to protect themselves or be a victim. They choose the former. That’s got … Read more

Broadening the Base: Thirty Percent of Firearm Sales Went to 5.4 Million More New Gun Owners in 2021

From the NSSF . . . The National Shooting Sports Foundation® (NSSF®), the firearm industry trade association, revealed that at least 5.4 million people purchased a firearm for the first time in 2021. Nearly 30 percent of all firearm purchases last year went to new gun owners, based on NSSF’s retailer surveys and adjusted National Instant … Read more