American Outdoor Brands Inc. (AOUT), parent company of many brands including Smith & Wesson, Thompson/Center, Crimson Trace, LaserLyte, Caldwell, Frankford Arsenal, Wheeler, Bog, Schrade, and plenty more has had a banner quarter. Compared to the same quarter last year, net sales were up 65.7 percent, from $47.7 million to $79.1 million. This sales increase, … Read more
Smith & Wesson rebranded itself as American Outdoor three years ago and acquired a number of other companies in the firearm and outdoor spaces. They own brands like Crimson Trace, Tipton, Caldwell and more. Now American Outdoor is spinning off the Smith & Wesson brand and they’re indicating that the decision was based both on … Read more
At Ruger’s annual shareholder meeting today, shareholders voted on a proposal pushed by a group of dissident shareholders — led by nuns, among others — that would require the publicly-traded firearms maker to “detail its plans to monitor violence associated with their guns and develop safer products.” As the New York Times reports, At the … Read more
As you no doubt know, Enterprise Rent-A-Car, Delta Airlines, Symantec Corp. and a brace of other media-sensitive corporations have cancelled discount programs they offered to NRA members. It was their way of conspicuously virtue signaling responding to the tragedy of the Parkland Valentine’s Day massacre and “doing something” about the growing problem of mass shootings … Read more
You have to think the move will work out in the long run. Right now, though . . . Did Smith & Wesson Make a Big Mistake Chasing the Outdoor Market? There was logic behind abandoning Smith & Wesson as the corporate name, even if it seemed foolhardy to take down such a well-known brand … Read more
These polls are designed to shape public opinion, not measure it . . . Poll: One Third of Americans See Gun Violence as Crisis A new poll by CBS News released Monday found slightly more than one third of Americans — 32 percent — think the level of gun violence in America is a crisis, … Read more
First his producer is murdered, now this . . . Everyone’s Favorite Gun-Loving YouTuber Is Having a Hard Time Federal authorities recently searched the property of Kyle Lamar Myers, the guy who’s famous for pretending to be Russian then shooting huge guns and causing violent explosions on the popular YouTube channel FPSRussia. Before the search, … Read more
“Firearms manufacturers have seen several difficult quarters in a row, as retailer inventory inventories became bloated last year after dealers incorrectly forecasted a Clinton election win and resulting demand surge. Longer term, we expect the firearms industry to continue to display healthy long-term growth, with favorable consumer purchasing trends and potential loosening of gun control … Read more
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