Selling automobiles is not an activity for the faint of heart. Profit margins are thin as the fabric on a Fredricks of Hollywood negligée, clients are few and far between, and keeping the customers, manufacturers, financiers, and employees happy is more than a full-time job. As a result, just about any kind of promotion you can think up that works is a big honkin’ deal. So you’d think that when you’re a dealer that comes up with an idea that sells cars, the banks, the manufacturers, and the “creating jobs is job #1” Federal government would be thrilled. And you’d be wrong, when that idea involves guns.
