The Trace is Revealed – Yet Again – As the Bloomberg-Owned Anti-Gun Agitprop Outlet We’ve Known it to Be

By Lee Williams  The Trace, the propaganda arm of former New York City mayor Michael Bloomberg’s gun control empire, wants the public to believe it’s an actual newsroom comprised of actual journalists. That’s a fiction they go to great lengths to maintain.  The Trace calls itself “The only newsroom dedicated to covering gun violence.” Its … Read more

Why Are Michael Bloomberg’s Anti-Gun ‘Journalists’ Writing for USA TODAY?

Earlier this month, I wrote a story that showed how USA Today had partnered with Bloomberg’s anti-gun propaganda factory, The Trace, for an investigative series – a collaboration which violated more than a few of the Gannett-owned newspaper’s ethical principles. Now, it appears that the relationship between Bloomberg’s anti-gun activists and USA TODAY has grown … Read more

USA TODAY Teams Up With Bloomberg’s Anti-Gun Agitprop Arm For An Investigative Series

By Lee Williams The editor’s note posted at the end of the stories says all you need to know: “For this project, USA TODAY partnered with The Trace, a nonprofit newsroom dedicated to improving public understanding of gun violence, increasing accountability and identifying solutions.” For those of you who may not have heard of The … Read more

Bloomberg’s Agitprop Production Arm ‘The Trace’ Working to Silence Gun Influencers

By Larry Keane Michael Bloomberg’s The Trace is on a campaign to turn gun companies against the leading online voices that speak about the importance of gun rights. The Trace, which is nothing but a gun control megaphone disguising itself as pseudo-journalism, sent out a “name-and-shame” email last week putting companies on notice. They listed 13 specific … Read more

Michael Bloomberg’s ‘The Trace’ Working to Cancel Gun Rights Social Media Influencers

  View this post on Instagram   A post shared by Colion Noir (@colionnoir) Colion Noir speaks out on Michael Bloomberg’s anti-gun agitprop generation machine, The Trace, working to get prominent firearms and Second Amendment advocates cancelled by the social media platforms. As Noir writes, “They know that if they can make our advocacy look … Read more

Bloomberg’s ‘The Trace’ Tracks NICS Checks…Badly

By Larry Keane As the trade association for the firearm and ammunition industry, the NSSF tracks industry-related data closely. Whether it is the tens of millions of dollars our manufacturers pay in excise tax for conservation projects, the ever-growing popularity of the modern sporting rifle (now exceeding 17 million sold just since 1990), or the … Read more