NSSF: 2020 Gun Sales Up 95%, Ammunition Sales Up 139% Over 2019 First Half Totals

By Jim Curcuruto Firearm and ammunition retailers have been busy — really busy — during the first six months of 2020. And they are not just selling to what many thought to be the traditional customer, older white males, as new NSSF research shows customers of all demographic backgrounds are part of this ongoing sales … Read more

Retailers: 40% of 2020 Gun Buyers are First-Timers and 40% of Those are Female

By Jim Curcuruto The early part of 2020 has been unlike any other year for firearm purchases—particularly by first-time buyers—as new NSSF research reveals millions of people chose to purchase their first gun during the COVID-19 pandemic. January 2020 started out with a strong SHOT Show, followed by buzz surrounding background check figures on firearms … Read more