The Trace Uses Trump Assassination Attempt To Attack Bruen Decision

As most TTAG readers know, the “media” organization The Trace is actually the propaganda arm of former New York City mayor Michael Bloomberg’s anti-gun empire. It masquerades as a newsroom solely to provide cover for members of the corporate media who republish their stories as if they’re actual news. So, it should come as no … Read more

Anti-Gun Site The Trace Tries To Scare Readers Into Voting For Kamala

If there’s one thing for certain, it’s that the anti-gun fake news site thetrace.org, which touts itself as an unbiased news source, is always going to come down on the wrong side of the ongoing debate over the Second Amendment. But don’t take my word that it’s nothing more than an anti-gun shill website focused … Read more

The Trace Finds a New Data Source: The CDC

Anti-gun groups should know better than to hop in bed with each other. They’re too fickle and their relationships almost always end in tears.  The Trace and the Gun Violence Archive may be the latest two anti-gun groups to part ways.  The Trace is the propaganda arm of former New York City mayor Michael Bloomberg’s … Read more

UPDATE: Editor of Michael Bloomberg’s The Trace Denies Bait-and-Switch in Less Lethal Gun Story

By Lee Williams Tali Woodward, Bob Woodward’s daughter and editor-in-chief of Michael Bloomberg’s anti-gun agitprop factory The Trace, says there’s a simple reason why her freelance reporter Ted Alcorn told a gun maker he was writing a story for Wired, which was later published by The Trace. “As frequently happens in journalism, Alcorn reported the … Read more

Journalistic ‘Ethics’: Writer Runs Interview With Less Lethal Gun Maker at The Trace After Telling Him it Was for Wired Magazine

By Lee Williams  The Trace – former New York City mayor Michael Bloomberg’s anti-gun propaganda factory – has proven once again it is completely devoid of ethics and reliable only as a source of fake news.  The Trace wants the public to believe it’s an actual newsroom comprised of actual journalists. It calls itself “The … Read more

OMG! The Trace Discovers There’s Such a Thing as Gun Influencers! OMG!

Wait — so there are gun influencers?  There are a lot of them. A sprawling network of influencers — including military veterans, demolition experts, gun rights activists, and professional shooters — have built large audiences specifically interested in firearms and gun culture. According to a 2020 report from the defense, weapons, and firearms marketing group Danger Close, … Read more

Bloomberg-Backed Anti-Gun Agitprop Site Uses Frequently Debunked Database to Claim ARs are a Bad Choice for Self-Defense

By Lee Williams  When the hoplophobic paste-eaters at Michael Bloomberg’s anti-gun agitprop factory, known as the Trace, team up with the stodgy window-lickers at the Gun Violence Archive to produce a story questioning the utility of the AR platform as a modern self-defense tool, it’s hard not to get too excited.  It’s like watching two … Read more

Everytown and SPLC: Kids Who Like Guns are ‘Male Supremacist’ Racists…Allegedly

By Lee Williams  In Joe Biden’s America, the quickest way to marginalize an individual or a group is by labeling them as racist. It can happen to literally anyone, since the accusations don’t have to be supported by facts. Once the label has been attached, the legacy media take over. The accused will then become … Read more

The Trace is Revealed – Yet Again – As the Bloomberg-Owned Anti-Gun Agitprop Outlet We’ve Known it to Be

By Lee Williams  The Trace, the propaganda arm of former New York City mayor Michael Bloomberg’s gun control empire, wants the public to believe it’s an actual newsroom comprised of actual journalists. That’s a fiction they go to great lengths to maintain.  The Trace calls itself “The only newsroom dedicated to covering gun violence.” Its … Read more