UPDATE: The Taurus purchase never closed. Diamondback is back in the hands of Bobby Fleckinger, backed by private investors.
According to Taurus USA President Mark Kresser, his employer has “secured” Diamondback Firearms. Kresser describes it as a joint venture. The Brazilian gunmaker’s US arm is taking over Diamondback’s sales, marketing, web presence, customer service . . . pretty much every aspect of Diamondback’s business other than making and repairing their guns. The move comes as no surprise. Back in April, Kresser told TTAG Taurus was feeling expansive. In May, they bought Heritage Manufacturing. Now Diamondback. If you want to know why look above and then click below . . .
Taurus has been on the hunt for an American AR manufacturer for quite a while. The big bull’s began negotiating its Diamondback JV months before Newtown. After Diamondback debuted their new range of D8-15 gas impingement rifles, offering “value and versatility.”
While Kresser acknowledges America’s anti-AR zeitgeist, he’s as pro-2A an exec as you’ll find at the head of any large gunmaker. His support for firearms freedom isn’t just about money, although Taurus isn’t a charity. The man believes. By thy deeds . . .
Kresser’s decision to go public today, the morning after the Illinois Senate moved their unconstitutional gun ban bill to a general vote, hours before Diane Feinstein introduces her new assault weapons ban to Congress, demonstrates Kresser’s and Taurus’ determination not to be cowed by gun control advocates.
For that they should be applauded. Now, let’s see what they do with Diamondback.
TAURUS® HOLDINGS SECURES DIAMONDBACK FIREARMS
Announces Exclusive Global Distribution Agreement
(Miami, FL) – Taurus® Holdings, a worldwide leader in firearms manufacturing, announces the finalization of their exclusive global distribution agreement with Diamondback Firearms LLC. As part of the recent relationship, Taurus will assume all sales and marketing efforts of the Diamondback branded products from its Miami, Florida office.
“I am extremely excited about the development of this new partnership,” states Taurus President and CEO Mark Kresser. Diamondback Firearms is a well-respected and recognized brand within the shooting industry. Along with their quality line of firearms, several other innovative projects are in the pipeline that make for a very optimistic future.”
Diamondback Firearms is a Florida-based manufacturing facility that employs highly skilled American craftsmen producing quality personal defense firearms for responsible gun owners. “Having the opportunity to become partners with a fiscally secure company that has parallel philosophies in sound business practices, innovative design and manufacturing that complements our brand, is a winning proposition for all parties,” says Bobby Fleckinger, Diamondback Firearms owner. “Finding a global partner in Taurus will insure a great future for our brand and one that I am proud to be associated!” For Diamondback Customer Service, please call 888-380-2767.
About Diamondback Firearms LLC:
Diamondback Firearms LLC is an American made firearms manufacturer based in Cocoa, Florida employing American Craftsmen to engineer and produce the highest quality firearms for responsible gun owners. For additional information about Diamondback Firearms, visit www.diamondbackfirearms.com.
About Taurus:
Taurus International Manufacturing, Inc. is proud to be the U.S. importer of all Taurus brand firearms manufactured in Brazil and to be the manufacturer of the model PT-22, PT-25 and PT-738 pistols made here in the US. Taurus International services all Taurus brand firearms under the LIFETIME REPAIR POLICY™ as well. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.
This can only be a good thing.
Way to go Taurus!
I know Taurus has had issues, but given their push for better customer service, lifetime coverage, and gosh now moving some manufacturing state side I can only see this as a serious move to be one of the big players in the US gun market place.
So did Diamondback ever work out the issues with the DB9?
Good to see!!
I’ve had a few Taurus handguns over the years & all have been great.
This was a strategic move by Taurus since Diamondback was their greatest competitor in multi-colored firearms.
Ha!
Yeah, now it’s gonna be down to Taurus and Charter for all our pink J-frame needs.
Who knows? Maybe we will see some red white and blue AR’s with the Second Amendment engraved on them coming out soon!!
And of the Union Jack on the other side with “Don’t Tread On Me” below it!!
PSA made lowers with the Gadsden flag on the mag well. That would be pretty cool with “We The People” engraved maybe on the stock in its original font. I would buy it.
Me too!! Don’t know if you have seen them but Heritage Arms made the Civil War Commemerative .22LR/.22Mag revolvers last year, each one had the State Flag on one grip and CSA on the other grip with a nice little display box.
Got 3 of them for Arkansas, one for me and the other two were Christmas gifts for my girlfriend and her dad( theirs were actually consecutively serial numbered too)!!
Neat revolver and just a cool thing to own. They all get shot but well taken care of too!!’
Good to hear. If this latest call for gun grabbing fizzles out after all, and prices return to sane levels, there could be a DB AR in my futute.
Hope Taurus makes a decent but very cheap milspc ARs for us!
My db products will be sold today! I have trusted db with mine and my families life! And to merge with taurus is an outrage! NOT GOOD FOR BUSINESS IM NO LOMGER A CUSTOMER
evidently brent hasn’t been doing his homework. either that or he has momentarily forgotten how to read.
Are you serious?
Taurus are more reliable than Diamondback firearms.
LMFAO!!!!!!!!!!!!!!!!
Thanks taurus!!! Now my DB -9 is worthless for trade in……paid premium price now stinking piece of shit foreigners will ruin a great new American product
I sent my Taurus Model 80 .38 special back for repair due to going out of time , I called yesterday to check on the repair status of said firearm , I was told that they could not fix it but offered me a price of $200.00 for a new updated version , I told them to keep it and the paperweight along with it , I thought that the warranty stated that if they couldn’t repair a firearm that they would replace it , well so much for the lifetime warranty , myself I will never buy another Taurus firearm or Diamondback , and I will try to steer my family and friends away from said products . Be prepared and ready . Keep your powder dry .
Stale article, so I doubt this post will ever be seen, but until Diamondback (or Taurus) can produce magazines for the DB9 (other than the one included with the gun), myself and a lot of other people will not be purchasing one.
i have owned a diamondback DB-15 for a number of years. i bought it from a walmart store near home when they were still selling AR’s. this gun has proven to be extremely accurate using fiocchi ammo and a lot of different hand loads. i have shot a good number of groups that measured below .2″–.164″ . this was shooting at 100 yards with a nikon 4-12×40 bdc scope. one of the best loads was a 62 grain bthp hornady at 300 and 400 yards. i have recently installed a 18 inch stainless barrel with 1:7 twist and also converted to a piston(superlative) operated rifle. i now need a 15″ handgard for my db-15. can you sell me one?
Just bought a db-15. not even sure if it is a good gun. But it was the least expensive ar i can find in our local stores. I have hand guns and shot guns for home/family protection. But with recent chaos on the streets. I need something with high capacity and rapid firing. Thinking and hoping i will never have the need to use it. Did i make the right purchase?
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